Bibendum Wine Co. – one of Australia’s leading distributors of fine wines – has supported a number of charitable organisations over the years, but has always wanted to do something within the industry to raise funds for the disadvantaged in the community.
Bibendum then goes on to explain:
“And so Glass Half Full was born. Here’s how it works. We invite donations
of wine (or discounts) from quality producers. We then offer those wines for pouring
to a select group of restaurants and sometimes to certain retailers. All the
proceeds Bibendum collects go to charity. Simple!
To participate in Glass Half Full all the restaurant/retailer needs to do is
agree to pour (or stack) two or four cases (depending on the donation size) of
the chosen Bibendum wine for that fund raiser (we do one every two months). Our
customer gets the normal pouring discount, works on their normal margin and
pays the Bibendum invoice on normal terms. There is no financial
commitment from the restaurant or retailer – the only commitment is agreeing to
pour the wine. And they can participate on a wine by wine basis – i.e., they
might choose to participate in one fund raiser, but not the next, based on the
quality or style of wine on offer each time. And that’s it!
Our first Glass Half Full producer, for the month of April, is Toolangi
Vineyards. Our first restaurant supporter is Rockpool Bar & Grill Sydney.
Our first charity recipient is Fareshare.”
I think it’s an excellent initiative.